Color Lug Guide
Color Lug Guide
The Apple Watch Lugs are small protrusions located on either side of the watch face that provide secure attachment points for the BURŪV smartband.
To ensure your BURUV band matches the aesthetic of your Apple Watch, we offer three lug color options: Silver, Black, and Rose Gold.
Features of BURŪV
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Designed For Apple Watch
Built specifically for your Apple Watch for easy compatibility with your existing tech habits. BURŪV’s has a 5-day battery life and a charger that works on watch and band.
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BUILT FOR REAL LIFE
Smart nudges to reapply SPF based on your skin and goals. Customize notifications and track behavior for optimized UV protection. Water-resistant for active lifestyles.
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A Device That Educates
Understand your TruSun® UV exposure, get prompts to take action, and build habits to reduce sun damage for healthier, more beautiful skin over time.
Real-World Experiences
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Kate R.
"BURUV is the MVP in my anti-aging gameplan. I see no reason to look or act my age. With BURUV, I don't have to."
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Abby R.
"I didn't know what to expect, but this last vacation with BURUV was the first time I didn't get ANY sunburn. Totally worth it."
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GEoff D.
"I invest in facials, peels, and Botox®, BURUV makes sure that money isn't wasted with accidental UV damage."
Order & Shipping
Secure Payments
All transactions are secure and encrypted. Convenient payment methods available.
60-Day Guarantee
If wearing your BURŪV band consistently, doesn't make you feel more in control of your skin, return the band for a full refund.
How does BURŪV help prevent sun damage and premature aging?
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BURŪV measures your individual sun exposure and calculates recommendations based on your skin type (Link to Read More) and your behavior (e.g. SPF, time outdoors, etc.). By tracking your sun habits daily and over time, BURŪV Skintelligence™ helps you make behavioral changes to protect and preserve your skin health and beauty.
What makes BURŪV different from other wearables or UV trackers?
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BURŪV is always-on-you technology that pairs real-time UV tracking, personalized nudges (notifications), and actionable insights—not just regionalized UV data or forecasts, to help you reduce the risk of sun damage and premature aging.
The BURŪV smartband and app integrate seamlessly with your Apple Watch/ iPhone to form an intelligent system designed to provide proactive skin health & beauty management from your wrist.
How does BURŪV measure sun exposure?
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The BURŪV smartband uses advanced UV sensors on the wrist and a patented algorithm to measure the UV index and track your cumulative exposure throughout the day.
BURUV uses a unit of measure called a Ray-On.™ Think of it like a sun calorie.
By measuring your actual sun exposure, BURUV also calculates the effectiveness of your actual sunscreen usage, helping you be smarter and more intentional, and more effective in use.
Can BURŪV be used without an Apple Watch?
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Not at this time. BURŪV pairs with your Apple Watch and iPhone (via the BURUV app) for a seamless experience in defending and preserving skin health & beauty.
BURŪV plans to expand capabilities to additional wearable devices and platforms in the future. The best way to stay informed is to sign up for the Sun-Block Party. (Link to Subscribe)
How was BURŪV developed?
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100,000 patients, 10,000 surgeries I just knew we could do better.
BURŪV was concieved and developed by a board-certified dermatologist with 20+ years of clinical experience.
The BURŪV smartband features proprietary UV sensors. Then, data from your band is analyzed to deliver precise measurements and personalized recommendations.
The BURŪV app is built on advanced algorithms, informed by dermatological research and validated models for skin aging, and machine learning for the most advanced defense to premature aging from UV exposure.