THE SCIENCE IS CLEAR

Visible aging comes from the sun

90%
of skin changes come from sun exposure. Most of it happens on ordinary days. BURŪV helps you see it before it shows. ¹ Amaro-Ortiz et al., Molecules, 2014. doi:10.3390/molecules19056202

You Can't See UV. BURŪV Can.

  • Gold sun symbol on a black background

    See it

    Know your real sun exposure. Not a forecast. Not an app estimate. BURŪV measures what is actually hitting your skin, personalized to your skin type, wrist position, and daily habits.

  • Gold butterfly silhouette on a black background

    CHANGE IT

    Change the habits that age your skin. UV damage accumulates invisibly over years. Real-time awareness is proven to change the behaviors that cause damage.

  • Gold shield emblem with a black cross on a dark background

    Protect It

    Make your skincare investment count. Sunscreen, serums, and injectables all work better and longer when accidental UV isn't undoing their efforts.

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Your derm wants you to know

BURŪV does what sunscreen could NEVER

Sunscreen doesn't tell you when it expires, when it rubs off, or whether it's working at all.

  • If you only apply sunscreen when you're going to the beach, but not walking the dog in January...
  • If you apply sunscreen once and then forget about it...
  • If you aren't sure what "apply liberally" actually means...

BURŪV can help.

Sunscreen performs perfectly in a lab. Real life is different.

80% of lifetime sun exposure is incidental...

  • driving to work
  • waiting for school pickup
  • taking the table by the window

...and it adds up fast.

By the time your skin shows a tan or a burn, the damage is already done. That reaction is a smoke alarm going off after the house has burned down.

BURŪV shows you what's happening before your skin has to.

Incidental sun exposure undoes the work of every serum, peel, cream, and injectable you invest in.

UV-aware behavior has been shown to reduce cancer risk by up to 95%.¹ BURŪV uses patented TruSun® technology to measure your actual sun exposure and deliver actionable guidance in real time — before damage is done.

Prevention is the most powerful skincare investment you'll ever make.

¹ Kaplan et. al. 2024

BURŪV does what sunscreen could NEVER

Patented tech. Proven science. Built by Dr. Brian Matthys

BURŪV is powered by a proprietary approach to understanding UV and influencing sun-smart behavior, developed in 2017 by Dr. Matthys and built on more than 25 years of clinical practice.

Read the BURŪV Story

The smart band for people who love the look of beautiful, healthy skin.

  • The Black BURŪV smart band with Apple Watch® displaying TruSun® settings on a clean off-white background.
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BURŪV - UV Smart Band for Apple Watch®

$299.00
$299.00
Sale Sold out

Compatible with Apple Watch 4 or newer

Color: Black
Apple Watch® size:
Check the back of your watch for size in mm.
Lug color: Silver
BURŪV band founder Dr. Brian Matthys in black and white photo

The problem isn't motivation, it's visibility.

As a young lifeguard, Brian Matthys learned to read the sun before he could name what it was doing. Today, he is a board-certified dermatologist with 25 years of experience having seen more than 100,000 patients and performed over 15,000 skin cancer surgeries. In his practice he watched patients spend fortunes fixing damage that had started decades earlier.

He built BURŪV and its patented TruSun® sensing technology to give people what sunscreen bottles never could - real feedback on how much sun is reaching their skin, perfectly timed so they can do something about it.

Read the BURŪV Story
Orange sunscreen bottle with 'You're Invited' text on a blue background with a straw hat.

Join the Sunblock Party

Get Derm tips from BURUV's founder, Dr. Brian Matthys, plus product recommendations for skincare and sun-smarts, stories and more delivered to your inbox a couple of times a month. Opt out anytime.

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