Know your UV. Change your habits. LUV your skin.
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See it
Know your real sun exposure. Not a forecast. Not an app estimate. BURŪV measures what is actually hitting your skin, personalized to your location, skin type, and daily habits.
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CHANGE IT
Change the habits that age your skin. UV damage accumulates invisibly over years. Real-time awareness is proven to change the behaviors that cause damage.
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Protect It
Make your skincare investment count. Sunscreen, serums, injectibles — they all work better and longer when accidental UV isn't undoing their efforts.
Your derm wants you to know
BURŪV does what sunscreen could NEVER
Sunscreen doesn't tell you when it expires, when it rubs off, or whether it's working at all.
If you only apply sunscreen when you're going to the beach, but not walking the dog in January — BURŪV can help.
If you apply sunscreen once and then forget about it — BURŪV can help.
If you aren't sure what "apply liberally" actually means — BURŪV can help.
Sunscreen performs perfectly in a lab. Real life is different.
80% of lifetime sun exposure is incidental...
- driving to work
- waiting for school pickup
- taking the table by the window
...and it adds up fast.
By the time your skin shows a tan or a burn, the damage is already done. That reaction is a smoke alarm going off after the house has burned down.
BURŪV shows you what's happening before your skin has to.
Incidental sun exposure undoes the work of every serum, peel, cream, and injectible you invest in.
UV-aware behavior has been shown to reduce cancer risk by up to 95%.¹ BURŪV uses patented TruSun® technology to measure your actual sun exposure and deliver actionable guidance in real time — before damage is done.
Prevention is the most powerful skincare investment you'll ever make.
¹ Kaplan et. al. 2024
Color Lug Guide
Color Lug Guide
The Apple Watch Lugs are small protrusions located on either side of the watch face that provide secure attachment points for the BURŪV smartband.
To ensure your BURUV band matches the aesthetic of your Apple Watch, we offer three lug color options: Silver, Black, and Rose Gold.
The problem isn't motivation — it's visibility.
As a young lifeguard, Brian Matthys learned to read the sun before he could name what it was doing. Today, he is a board-certified dermatologist with 25 years of experience having seen more than 100,000 patients and performed over 15,000 skin cancer surgeries. In his practice he watched patients spend fortunes fixing damage that had started decades earlier.
He built BURŪV and its patented TruSun® sensing technology to give people what sunscreen bottles never could—real feedback on what the sun is doing to their skin, perfectly timed so they can do something about it.
Join the Sunblock Party
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