THE SCIENCE IS CLEAR

Visible aging comes from the sun

90%
of skin changes come from sun exposure. Most of it happens on ordinary days. BURŪV helps you see it before it shows. ¹ Amaro-Ortiz et al., Molecules, 2014. doi:10.3390/molecules19056202

You Can't See UV. BURŪV Can.

  • Gold sun symbol on a black background

    See it

    Know your real sun exposure. Not a forecast. Not an app estimate. BURŪV measures what is actually hitting your skin, personalized to your skin type, wrist position, and daily habits.

  • Gold butterfly silhouette on a black background

    CHANGE IT

    Change the habits that age your skin. UV damage accumulates invisibly over years. Real-time awareness is proven to change the behaviors that cause damage.

  • Gold shield emblem with a black cross on a dark background

    Protect It

    Make your skincare investment count. Sunscreen, serums, and injectables all work better and longer when accidental UV isn't undoing their efforts.

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The Peace of Mind You Get from Your Dermatologist - Now Lives on Your Wrist.

  • The Black BURŪV smart band with Apple Watch® displaying TruSun® settings on a clean off-white background.
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BURŪV - UV Smart Band for Apple Watch®

$199.00
$199.00
Sale Sold out

Try Risk-Free for 60-Days, No Subscription Required

Color: Black
Apple Watch® size:
Check the back of your watch for size in mm.
Lug color: Silver

The lug is the connector that joins the band to your watch. Match it to your watch case.

Requires Apple Watch® Series 4+, SE, or Ultra + iPhone®

Your derm wants you to know

BURŪV does what sunscreen could NEVER

Why Sunscreen Alone Isn't Enough

  • Sunscreen wears off, but when? Sweat, water, and time break it down, and most of us apply once then forget. BURŪV shows you how much sun is actually reaching you and delivers prompts based on data and science, not guesswork.
  • You can't feel UV. You feel heat, you squint in bright sun, but UV damage accumulates even when the weather is cloudy, cool, or breezy. Enjoying the Outdoors isn't the problem, not stopping sun damage is. Choose your goal (Beauty, Balance, or Active), and BURŪV keeps watch so you reach it.
  • Sun advice is one-size-fits-all. Skin isn't. You've probably heard the "reapply every two hours" rule, right? It beats doing nothing to protect your skin, but it's generic advice. BURŪV goes further, factoring in your skin type and your sunscreen use to show you what your skin needs each day. 
  • Make your skin investments pay off. The results you want from serums, facials, treatments last longer when UV isn't undoing them. BURŪV is a one-time purchase that helps protect every other "skinvestment" while you build sun-smart habits for life.

BURŪV doesn't replace sunscreen, it reveals why and when you need it.

80% of lifetime sun exposure is incidental...

  • driving to work
  • waiting for school pickup
  • taking the table by the window

...and it adds up fast.

By the time your skin shows a tan or a burn, the damage is already done. That reaction is a smoke alarm going off after the house has burned down. 

BURŪV shows you what's happening before your skin has to.

Protect What You've Already Paid For

Incidental sun exposure undoes the work of every serum, peel, cream, and injectable you invest in.

BURŪV uses patented TruSun® technology to measure your actual sun exposure and deliver actionable guidance in real time, before damage is done.

Prevention is the most powerful skincare investment you'll ever make.

¹ Kaplan et. al. 2024

BURŪV does what sunscreen could NEVER
BURŪV band founder Dr. Brian Matthys in black and white photo

Founded by a Dermatologist

"100,000 patients. 15,000 surgeries. I just knew we could do better." —Dr. Brian Matthys

BURŪV was conceived in 2017 by Dr. Matthys after decades of watching patients spend fortunes fixing sun damage they could have prevented. The problem was never motivation. It was visibility. 

The patented TruSun® technology was developed to measure what no other device does — your actual UV exposure, personalized to your skin, your habits, and your life. Not a forecast. Not a generic index. Yours.

BURŪV is the result of 25 years of clinical practice, dermatological research, and the belief that prevention is the most powerful skincare investment anyone can make.

Read the BURŪV Story
A straw hat and an orange sunscreen bottle arranged on a turquoise towel, with large BURÚV branding and 'Sunblock Party' text overlaid across the scene.

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