BURŪV UV Smart Band for Apple Watch®

$199 · No subscription · 60-day trial

  • The Black BURŪV smart band with Apple Watch® displaying TruSun® settings on a clean off-white background.
  • BURŪV app prompt to reapply sunscreen on Apple Watch® against water landscape
  • BURŪV SkinZone app screen indicating "Balance" on Apple Watch®
  • Five BURŪV smart bands in different colors are shown attached to Apple Watch faces on a white background.
  • woman wearing a white BURŪV smart band on her Apple Watch with blue denim shirt in a pumpkin patch.
  • woman in grey hoodie wearing black BURŪV® band with Apple Watch® against blurred tailgate
  • A hand holds a black BURŪV smart band for Apple Watch® in front of its white product box and charging dock on a light gray surface against a teal-blue background.
  • BURŪV phone app showing sunscreen settings screen against blurred office
  • Woman's wrist wearing white BURŪV® smart band on app screen showing "TruSun®" score, UVI, SPF, and temperature on cream background
  • BURŪV® dual charger for smart band and Apple Watch® on white background
  • A close-up of the orange BURŪV smart band with fingers the text 'Watch Lug' pointing to black strap attachment area.
  • Woman setting up BURŪV® smart band for Apple Watch® using iphone on white desk
  • Woman in blue dress wearing white BURŪV smart band with box and instructions
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CREATED by dermatologist for beautiful, healthy skin

BURŪV - UV Smart Band for Apple Watch®

BURŪV - UV Smart Band for Apple Watch®

▶▶▶ TIME Best Inventions 2026: Special Mention, Health & Wellness

Your Apple Watch® knows you. Now it knows your sun. BURŪV measures the real UV hitting your skin, then factors in your skin type and sunscreen to prompt you when it's time to reapply.

$199.00
$199.00
Sale Sold out

Try Risk-Free for 60-Days, No Subscription Required 

Color: Black
Apple Watch® size:
Check the back of your watch for size in mm.
Lug color: Silver

The lug is the connector that joins the band to your watch. Match it to your watch case. 

Requires Apple Watch® + iPhone®.
  • Free Shipping to US
  • Ships Same Day by 12PM EST
  • 1-Year Warranty

Why BURŪV

The UV Smart Band for Apple Watch® - For Beautiful, Healthy Skin

Invented by a board-certified dermatologist, BURŪV® upgrades your Apple Watch® band to measure the ultraviolet rays from the sun that cause visible changes to skin over time.

The specialized sensor embedded into the band measures UVA, UVB, and ambient light in real-time for accurate readings of the UV that is actually hitting your skin, not a forecast and not an index. Then, the BURŪV app uses patented TruSun® technology, factoring in your skin type and sunscreen use, to deliver personalized prompts telling you when it's time to reapply, cover up, or take shade.

Why Sunscreen Alone Isn't Enough

  • Sunscreen wears off, but when? Sweat, water, and time break it down, and most of us apply once then forget. BURŪV shows you how much sun is actually reaching you and delivers prompts based on data and science, not guesswork.
  • You can't feel UV. You feel heat, you squint in bright sun, but UV damage accumulates even when the weather is cloudy, cool, or breezy. Enjoying the Outdoors isn't the problem, not stopping sun damage is. Choose your goal (Beauty, Balance, or Active), and BURŪV keeps watch so you reach it.
  • Sun advice is one-size-fits-all. Skin isn't. You've probably heard the "reapply every two hours" rule, right? It beats doing nothing to protect your skin, but it's generic advice. BURŪV goes further, factoring in your skin type and your sunscreen use to show you what your skin needs each day. 
  • Make your skin investments pay off. The results you want from serums, facials, treatments last longer when UV isn't undoing them. BURŪV is a one-time purchase that helps protect every other "skinvestment" while you build sun-smart habits for life.

BURŪV doesn't replace sunscreen, it reveals why and when you need it.

Fits Apple Watch Series 4 or newer (40–49 mm). Requires iphone. No subscription. HSA/FSA eligible through Truemed for those who qualify. 60-day risk-free trial.

Apple Watch® is a registered trademark of Apple Inc. BURŪV is not affiliated with or endorsed by Apple Inc. 

BURŪV is a general wellness product and provides general wellness information. It is not intended to diagnose, treat, cure, or prevent any disease.

HSA/FSA Eligible through Truemed

Pay for your BURUV Smart Band using pre-tax HSA/FSA dollars through our partner, Truemed and save up to 30%.* Take a short survey at checkout to determine eligibility. 

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more.

What's In the Box

What's in the box:

  • BURŪV Smart Band (Choose Black, White, Orange, or Blush)
  • Dual-Charger for Watch and Band
  • USB-C cord and Power Adapter
  • Faux Apple Watch - for display only, can be used to charge band too.

What to expect from your BURŪV® band:

  • Real-time UV reading measured from your wrist
  • Personalized prompts via Apple Watch® and companion app
  • Water-resistant and swim-proof
  • Battery life: 5 days
  • Charge time: 1–2 hours

Compatibility & Specs

Compatibility & Specs:

  • Fits: Apple Watch® Series 4, 5, 6, 7, 8, 9, 10, 11 |  SE, SE 2, SE 3 | Ultra, Ultra 2, Ultra 3, and Ultra 4, 40–49 mm. iPhone® required.
  • Battery: Up to 5 days. Charges alongside your watch on the included dual charger.
  • Build: High-performance Soft Silicone, Water-resistant & Swim-Proof
  • Colors: Black, white, blush, or orange, with lug options - silver, black or rose gold.
  • Peace of Mind: No subscription. Free Shipping, 60-day risk free trial. 1-year warranty.

Returns & Warranty

Try the BURŪV band for 60-days. If it doesn't change how you think about your skin and the sun, return it for a full refund.

BURŪV is covered by a 1-year limited warranty against defects in materials and workmanship.

Questions? support@shop.buruv.com

View full details

How it works in 3 steps

  • Orange BURŪV smart band for Apple Watch® resting on a black dual charging dock against a light beige background. The text 'Dual Charger' appears in the bottom right corner.

    CHARGE

    Swap your band once. The BURŪV smart band and your Apple Watch will charge together from now on. One habit, ready when you are. Easy.

  • login screen for BURŪV app on iphone against an orange background

    PAIR

    Download & open the free BURŪV App on your phone. Find and press the "B" for "BURŪV" app on your watch. Touch "Pair" to connect the band to your Apple Watch®.

  • wear

    Seeing your real sun exposure changes your habits. BURŪV doesn't use a generic UV forecast. Get real UV data + clear notifications on your wrist (and phone).

Dermatologist-founded

"100,000 patients. 15,000 surgeries. I just knew we could do better." —Dr. Brian Matthys

BURŪV was conceived in 2017 by Dr. Matthys after decades of watching patients spend fortunes fixing sun damage they could have prevented. The problem was never motivation. It was visibility. 

The patented TruSun® technology was developed to measure what no other device does — your actual UV exposure, personalized to your skin, your habits, and your life. Not a forecast. Not a generic index. Yours.

BURŪV is the result of 25 years of clinical practice, dermatological research, and the belief that prevention is the most powerful skincare investment anyone can make.

What makes BURŪV different

  • Person wearing a BURŪV watch band with a plant in the background

    ALREADY ON YOUR WRIST

    Built for the Apple Watch® you already love - no extra device to carry, no extra step to your routine, just always on you UV measurement. 

  • Woman wearing a BURŪV band sitting on a pale floor with a blush background

    Built for your skin

    The UV index is a forecast on your weather app. It doesn't calculate for your skin type, sunscreen use, or goals. BURŪV does. The free BURŪV app delivers personalized prompts, perfectly timed.

  • science made clear

    Studies show that 100% of people who use broadband sunscreen every day had better looking skin. But are you using enough? Is it still working? BURŪV takes away the guesswork so you can enjoy the benefits.

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Early adopters. Real results.

  • Five yellow stars on a white background

    MVP in Anti-aging

    BURŪV is the MVP in my anti-aging gameplan. I see no reason to look or act my age. With BURŪV, I don't have to.

    KATE R.→Verified Buyer

  • Five yellow stars on a white background

    protects my investment

    I spend money on facials, peels, and Botox®, BURUV makes sure that money isn't wasted with sun damage.

    GEOFF D.→Verified Buyer

  • Five yellow stars on a white background

    totally worth it

    I didn't know what to expect, but this last vacation with BURUV was the first time I didn't get ANY sunburn. Totally worth it.

    ABBY R.→Verified Buyer

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Frequently Asked Questions

Woman in a red floral bikini top using a BURUV smart band on a beige background

Can BURŪV be used without an Apple Watch®?

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No, BURŪV cannot be used without an Apple Watch®.  BURŪV is designed for Apple Watch. You will need an Apple Watch Series 4 or newer and an iPhone with the BURŪV app. The band, the watch, and the app work together to show you the sun.

BURŪV plans to expand to additional wearable devices and platforms in the future. The best way to stay informed — and score a chance to win a free band — is to join the SunBlock Party.

How do I charge the band?

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Inside your BURUV box, you'll receive a charging dock, cord, and even a charging block (the thing that goes into the wall) because those things always seem to disappear, don't they?

Once you attach your band to your Apple Watch, you'll charge both on the dual charging dock as you normally would charge your watch.

One simple process so the watch you love and the band you need are always ready when you are.

How much does the app cost?

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The BURŪV app is free to download and free to use. No subscription fee either.

Can I use HSA/FSA pre-tax funds to order?

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Yes! The BURŪV smart band is proudly eligible for HSA/FSA funds through our partner Truemed.

In order to apply your pre-tax savings account to the purchase, skip the "Shop" checkout, if populated, and instead click "Checkout as Guest."

Complete the form and choose the last payment option "Truemed - Pay with HSA/FSA Funds."

You'll then be taken to a short survey on the Truemed site to see if you qualify. You can also submit for reimbursement from your HSA/FSA Account through a link on the confirmation page.

What's a Ray-On™?

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Ray-On™ is the unit of measurement for sun exposure. It's like a sun calorie, a simple, personal measure of how much UV your skin has actually received. 

BURŪV uses the sensor embedded in the band to measure UVA, UVB, and abmient light throughout the day. This reading isn't a forecast or a regional index, but a real-time reading of the ultraviolet rays hitting your skin. 

Combined with your skin type, location, sunscreen use, and daily activity, your Ray-On™ count becomes the foundation for personalized guidance that tells you exactly when to protect, reapply, or seek shade. No other device offers this. 

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures