Healthy, beautiful skin starts here.
Color Lug Guide
Color Lug Guide
The Apple Watch Lugs are small protrusions located on either side of the watch face that provide secure attachment points for the BURŪV smartband.
To ensure your BURUV band matches the aesthetic of your Apple Watch, we offer three lug color options: Silver, Black, and Rose Gold.
What makes BURŪV different.
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Already on your wrist
Built for the watch you're already wearing. No extra device. No extra step. Nothing new to remember. Smarter Skin intelligence, every day.
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BUILT FOR YOUR SKIN
Generic UV readings don't consider your skin type, your sunscreen, or your lifestyle. BURŪV does. Every prompt is specific to you.
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Science made clear
Seeing your real sun exposure changes what you do about it. BURŪV works to change behavior with guidance made clear.
Early adopters. Real results.
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MVP in Anti-aging
BURŪV is the MVP in my anti-aging gameplan. I see no reason to look or act my age. With BURŪV, I don't have to.
KATE R.→Verified Buyer
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protects my investment
I spend money on facials, peels, and Botox®, BURUV makes sure that money isn't wasted with sun damage.
GEOFF D.→Verified Buyer
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totally worth it
I didn't know what to expect, but this last vacation with BURUV was the first time I didn't get ANY sunburn. Totally worth it.
ABBY R.→Verified Buyer
Order with confidence.
Secure Payments
All transactions are secure and encrypted. Convenient payment methods available.
60-Day Guarantee
Try BURŪV for 60 days. If it doesn't change how you think about your skin and the sun, return it for a full refund.
How does BURŪV help prevent sun damage and premature aging?
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BURŪV measures your actual sun exposure in real time and calculates personalized recommendations based on your skin type, sunscreen behavior, and daily activity. Most sun damage happens on ordinary days — the commute, the dog walk, the window seat. BURŪV makes that invisible risk visible so you can act before your skin shows the damage.
What makes BURŪV different from other wearables or UV trackers?
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Most UV trackers — including jewelry-based devices — require you to remember to wear something extra. BURŪV replaces the watch band you're already wearing on your Apple Watch. No extra device. No fashion compromise.
Beyond that, BURŪV doesn't just measure UV — it weighs your skin type, sunscreen behavior, location, and daily activity to deliver guidance specific to you. The difference between "UV is high today" and "you've hit your TruSun® limit, reapply now" is foundational to the product.
BURŪV was developed in 2017 by Dr. Brian Matthys — a board-certified dermatologist with 25 years of clinical practice and more than 15,000 skin cancer surgeries. The science and the patent came first. The product followed.
How does BURŪV measure sun exposure?
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BURŪV uses its patented TruSun® sensor to measure UV light on your wrist throughout the day — not a forecast, not a regional index, your actual exposure in real time.
BURŪV measures that exposure in Ray-On™ units. Think of it like a sun calorie — a simple, personal measure of how much UV your skin has actually received.
Combined with your skin type, location, sunscreen use, and daily activity, your Ray-On™ count becomes the foundation for personalized guidance that tells you exactly when to protect, reapply, or seek shade. No other device offers this.
Can BURŪV be used without an Apple Watch?
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No, BURŪV cannot be used without an Apple Watch. BURŪV is designed for Apple Watch. You will need an Apple Watch Series 4 or newer and an iPhone with the BURŪV app. The band, the watch, and the app work together to show you the sun.
BURŪV plans to expand to additional wearable devices and platforms in the future. The best way to stay informed — and score a chance to win a free band — is to join the SunBlock Party.
How was BURŪV developed?
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"100,000 patients, 15,000 surgeries I just knew we could do better." —Dr. Brian Matthys
BURŪV was conceived in 2017 by Dr. Matthys after decades of watching patients spend fortunes fixing sun damage they could have prevented. The problem was never motivation. It was visibility.
The patented TruSun® sensor and proprietary algorithm were developed to measure what no other device does — your actual UV exposure, personalized to your skin, your habits, and your life. Not a forecast. Not a generic index. Yours.
BURUV is the result of 25 years of clinical practice, dermatological research, and the belief that prevention is the most powerful skincare investment anyone can make.