BURŪV Extends "Sunblock Party" Giveaway

BURŪV Extends “Sunblock Party” Giveaway Through August 31

Dermatologist-founded UV-sensing smart band brand adds two weeks as late-season UV exposure remains high

BURŪV, the dermatologist-built smart band for Apple Watch®, today announced it is extending its “Sunblock Party” giveaway by two weeks, now running through August 31, 2026. The company made the decision after entries and engagement significantly outpaced expectations in the campaign’s original run.

The extension comes at a moment when sun exposure risk is still climbing for many households: back-to-school sports practices, Labor Day travel, and late-Summer outdoor events keep UV exposure high well past the traditional end of Summer. BURŪV’s core mission is making invisible UV exposure visible and actionable, built around the finding that roughly 90% of visible skin aging and damage is caused by sun exposure.

"Yes, UV levels decrease after Summer, but sunscreen habits come down faster. People put the SPF away on Labor Day while the sun keeps doing its work at soccer practice, on the golf course, and on the drive to school. Exposure adds up doing everyday things, not just at the beach or the pool. I want to give more people the chance to see their actual sun exposure for the first time, to stop the guesswork about sun exposure and start daily, sun-smart habits. Those habits then add up to beautiful, healthy skin for life," said Dr. Brian Matthys, board-certified dermatologist, Mohs surgeon, and founder of BURŪV. Dr. Matthys developed BURŪV’s TruSun® technology after more than 25 years in clinical practice and over 15,000 skin cancer surgeries, having repeatedly seen patients unable to tell whether their sunscreen and sun habits were actually working.

Through August 31, 2026, BURŪV will continue to give away one UV-sensing smart band designed for Apple Watch each week to a new winner. Entry is free and takes place at buruv.com/pages/sunblock-party, where participants sign up with their email address. No purchase is necessary and an alternative method of entry is available on the Summer Giveaway rules page.

BURŪV bands pair with Apple Watch (Series 4 and newer), offer up to seven days of battery life per charge, and are backed by a 60-day satisfaction guarantee. The product was recently featured by The Gadgeteer, which highlighted its real-time UV sensing and dermatologist-led development. Regular price is $299; bands are currently available at a promotional price of $179 through August 31, 2026.

“The response to the Sunblock Party promotion told us that people want to take sun protection seriously. We’re giving more of them the chance to win, but are also excited to see people take advantage of the Founding Member price break and HSA/FSA eligibility through Truemed.”

Apple Watch® is a registered trademark of Apple Inc.

About BURŪV

BURŪV is a smart band for Apple Watch®, designed by a dermatologist to help you achieve beautiful, healthy skin for life. The band senses your real-time sun exposure and factors in your real-world SPF behavior, including SPF fading, delivering personalized protective guidance powered by patented TruSun® UV-sensing technology. Founded by board-certified dermatologist and Mohs surgeon, Dr. Brian Matthys, BURŪV was created to close a gap Dr. Matthys saw repeatedly in clinical practice: patients had no way to know whether their sunscreen and sun habits were actually protecting them until damage had already occurred. The company’s name references the Buru opalescent butterfly, one of the few creatures able to perceive ultraviolet light invisible to the human eye, supporting its mission to make invisible UV visible. BURŪV is not a medical device and does not diagnose, treat, or prevent any disease.