Privacy policy
BURŪV Privacy Policy
Effective Date: April 15, 2026
Eclipse RX, LLC, doing business as BURŪV ("we," "us," or "our"), operates the BURŪV mobile application (the "App") and related websites. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our products and services, including the BURŪV smart band.
1. Information We Collect
1.1 Information You Provide
Account registration details (name, email address, shipping address). Payment information processed through our third-party payment processor (Shopify Payments). Skin profile data you enter in the App (skin type, SPF product selection). Communications you send to us (support requests, feedback).
1.2 Information Collected Automatically
UV exposure data measured by BURŪV TruSun® technology, expressed as personalized exposure metrics called Ray-Ons. Sun protection behavior data, including SPF application logging, notification responses, and reapplication patterns. Push notification interaction data, collected only if you opt in to receive notifications through your device settings. App usage data (session duration, feature interactions). Device identifiers and Bluetooth connection data between the BURŪV band and your Apple Watch. General location data (city or region level) derived from your device settings, used to contextualize UV exposure data. Standard web analytics data from our websites (IP address, browser type, pages visited).
1.3 Information from Third Parties
If you choose to connect your BURŪV to Apple HealthKit, we may receive limited information from the data categories you authorize. We do not sell or share HealthKit data with third parties for advertising or marketing purposes, in accordance with Apple's HealthKit requirements.
2. How We Use Your Information
We use the information we collect to operate and improve the product and App experience, deliver personalized UV exposure insights and sun safety notifications, process orders and manage your account, communicate product updates and service-related messages, generate aggregated and de-identified insights about sun protection behavior for product improvement and research, and comply with legal obligations.
3. How We Share Your Information
3.1 We Do Not Sell Personal Information
We do not sell your personal information as defined under applicable privacy laws, including the California Consumer Privacy Act (CCPA).
3.2 Service Providers
We share information with service providers who assist in order fulfillment, payment processing, email communications, cloud hosting, and analytics. These providers are contractually obligated to use your data only to perform services on our behalf.
3.3 Aggregated and De-Identified Data
We may share aggregated or de-identified data with business partners, including sun protection and skincare companies, for purposes such as product development, suncare research, behavioral insights, and personalized recommendations. This data is stripped of personal identifiers and processed so that re-identification of any individual is not reasonably possible. Examples of aggregated data include regional UV exposure trends, sunscreen reapplication rates by skin type, notification response patterns, and general behavioral insights related to sun protection habits. This data may be shared under commercial data licensing arrangements.
3.4 Legal Requirements
We may disclose information when required by law, legal process, or to protect the rights and safety of our company and users.
4. Data Security
We implement commercially reasonable security measures to protect your information, including encryption of data in transit and at rest. Bluetooth communication between the band and your Apple Watch uses standard Apple Watch accessory protocols. We regularly evaluate and improve our security practices. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. Our data infrastructure is designed for consumer wellness applications and employs industry-standard protections appropriate to the nature of the data we collect.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. UV exposure data is stored on your device and synced to your account. Aggregated and de-identified data may be retained indefinitely for research and business purposes, as it cannot be linked back to any individual. You may request deletion of your account and associated personal data at any time by contacting us.
6. Your Rights and Choices
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information, opt out of marketing communications, request a portable copy of your data, withdraw consent for data processing, and, for California residents, request information about data shared with third parties. To exercise any of these rights, contact us at the email address below.
7. Apple HealthKit
If you choose to connect your BURŪV to Apple HealthKit, we access only the data categories you authorize. HealthKit data is not used for advertising or marketing, is not shared with third parties except as required to provide core App functionality, and is not included in any aggregated or de-identified datasets shared with business partners.
8. Children's Privacy
Our products and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website or through the App and updating the effective date. Your continued use of our products and services after changes are posted constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy, contact us at: Eclipse RX, LLC Email: Support@buruv.com