LUV Your Skin

Apple Watch® with a BURŪV band showing UV and TruSun readings

My Watch Already Has a UV Index. Why Do I Need ...

The UV index on your watch is a good forecast. It isn't a measurement of UV on your skin. Dr. Brian Matthys explains what the UVI number means, what it...

My Watch Already Has a UV Index. Why Do I Need ...

The UV index on your watch is a good forecast. It isn't a measurement of UV on your skin. Dr. Brian Matthys explains what the UVI number means, what it...

Woman with red light therapy mask

Red Light Therapy, Is It Worth the Hype? A Derm...

Red light therapy can modestly improve fine lines and texture. But most visible aging comes from UV exposure, and repair can't undo what prevention would have kept. Dr. Brian Matthys...

Red Light Therapy, Is It Worth the Hype? A Derm...

Red light therapy can modestly improve fine lines and texture. But most visible aging comes from UV exposure, and repair can't undo what prevention would have kept. Dr. Brian Matthys...

closeup of child getting sunscreen applied by adult hands

How Much Sun is Too Much for Kids? A Dermatolog...

Kids' skin is thinner and more sensitive than adult skin, which means the same afternoon in the sun carries different risks for them. Here's what actually happens during sun overexposure,...

How Much Sun is Too Much for Kids? A Dermatolog...

Kids' skin is thinner and more sensitive than adult skin, which means the same afternoon in the sun carries different risks for them. Here's what actually happens during sun overexposure,...

three forearms with different skin types applying sunscreen

What's Your Skin Type? A Dermatologist's Guide ...

BURŪV® uses the Fitzpatrick phototyping scale to estimate the response of different types of skin to ultraviolet (UV) light. Developed in 1975, the system classifies skin type according to the...

What's Your Skin Type? A Dermatologist's Guide ...

BURŪV® uses the Fitzpatrick phototyping scale to estimate the response of different types of skin to ultraviolet (UV) light. Developed in 1975, the system classifies skin type according to the...

BURŪV Extends "Sunblock Party" Giveaway

BURŪV Extends "Sunblock Party" Giveaway

After overwhelming entries, BURŪV is extending its Sunblock Party giveaway. We're giving away one UV-sensing smart band for Apple Watch® each week through August 31, plus keeping our Founding Member...

BURŪV Extends "Sunblock Party" Giveaway

After overwhelming entries, BURŪV is extending its Sunblock Party giveaway. We're giving away one UV-sensing smart band for Apple Watch® each week through August 31, plus keeping our Founding Member...

woman with red hear in sunlight and green foliage

Skin Cancer Vaccine: Promising, But Don't Skip ...

A skin cancer vaccine is an amazing opportunity to gain lifespan and health span. Science at its best helps people live better, longer. Dr. Brian Matthys, founder of BURŪV smart band...

Skin Cancer Vaccine: Promising, But Don't Skip ...

A skin cancer vaccine is an amazing opportunity to gain lifespan and health span. Science at its best helps people live better, longer. Dr. Brian Matthys, founder of BURŪV smart band...

Join the Sunblock Party

Regular sun tips, skin wins, product picks, and giveaways—approved by the dermatologist behind BURŪV. (Plus, get entered to win a BURŪV band every week, all Summer long!)